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Grace De Niro Talks Starting a Coffee Roasting Company
Philanthropist and entrepreneur Grace de Niro paints an extraordinary story of the passion and inspiration behind starting her Rwandan coffee roasting company, Coffee of Grace. Beginning with her first journey to Rwanda, she has been amazed by the courage and determination of Rwandan coffee bean farmers to build a sustainable future, despite dealing with the aftermath of the Rwandan genocide. Their work ethic and progressive thinking inspired her to create a collection of coffees that represent the strength of the land and the people - empowering people in the mission of “trade, not aid.” Grace shares her journey of starting a company with no experience or knowledge in the coffee business. She aims to empower others to do the same, after her life-changing trip to Rwanda with husband Robert De Niro.